Brand new look for nutritional business

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Why Design was commissioned by London based ‘The Nutritional Helpline’ to design their new identity and website.

Interestingly, the brief required that the new logo didn't follow a ‘telephone theme’ and instead solely represented health and nutrition. We presented our initial ideas and discussed the merits of each with the client. Fortunately they agreed that the use of the ‘heart’ graphic to symbolise health and nutrition was the right path to take. However, the subtle introduction of foliage to the hearts to imply ‘healthy eating’ or ‘natural’ came through further development of the idea. Finally, we suggested the inclusion of the telephone number but to treat it as a ‘strap line’ that could be removed where appropriate.

The client had requested that we create a letterhead template in Microsoft Word. Therefore, once the final logo designed had been agreed we presented a range of stationery designs talking into account the restrictions of using a desktop printer.

The website design then followed. Two ideas were presented and we suggested using strong nutritional imagery to convey the message of healthy eating across the site.

“After speaking to Del I received two draft designs, both of which were incredible... Del has the ability to create exactly what you want even if you're not sure yourself! This isn't down to chance, he is clearly very intuitive, and he listens.”
{Andrea Grandson, Managing Director, The Nutrition Helpline.}

An online questionnaire was also required for prospective customers to complete. Why Design worked with the clients to help make, what was a extensive form, easier to complete online and we suggested a customer login and save checkpoints, so in the case of the PC crashing the user could continue from their last saved checkpoint. We were also aware that a majority of the questionnaire required sensitive personal data and so developed functions such as a ‘time out’ of the browsers' back button to prevent another user viewing the data.

“I have received more than a website from Why Design. I have learnt valuable marketing strategies and been given ideas which I can use to streamline my advertising campaign in the future.”
{Andrea Grandson, Managing Director, The Nutrition Helpline.}

Brand new look for nutritional business

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Why Design was commissioned by Lincolnshire based venue dressing company, Dilly & Taylor, to design their new identity.

The majority of the client's work would be venue dressing for weddings and Dilly & Taylor felt that their new identity should reflect this. Therefore, the key element of the brief was to develop a brand that would appeal to young brides, was clean and modern yet retained a classical feel. Working closely with lead stylist, Jennifer Taylor, it was important to understand her preferences as a designer herself and how best to incorporate those into their new brand.

A variety of ideas were presented and the merits of each discussed. However, it was clear from the outset that she loved the use of a ribbon to create the ‘&’ in their logotype and we simply needed to experiment with different colour-ways.

We then developed the identity across their stationery including an introductory package for new customers. Jennifer wanted to be able to send samples, tariffs and an overview of the company in a small folder, however the information needed to be interchangeable as not all customers required the same details. As cost was an issue, we suggested designing a DL folder (made from a single sheet of A4), folded and tied with a ribbon. Jennifer could then print 1/3 A4 sheets on her desktop printer from a template designed by Why Design and insert them along with a tariff, samples and photos. This proved to a be a successful and cost effective solution enabling Dilly & Taylor to provide their clients with a bespoke information pack.

Vintage clothing store receives a new look...

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Why Design was commisioned to design an identity for new a store opening in the historic market town of Stamford, Lincolnshire.

Attic required an identity that reflected their products and passion for all things ‘delicious and lovely’. After discussing how their idea of ‘loveliness’ could be developed and the theory behind their store name, Attic, we presented an array of ideas.

“We needed help and Del provided it in bucket loads. He has been inspirational in creating the visual representation of our original idea.”
{Kathryn White, Business Manager, Attic}

It was decided that 50´s gingham style was perfect for their business. We developed the ideas using various graphics synonomous with that style and design (ie. the feather, flower and leaf), exploring different colour ways and stationery layout.

“We found Del to be incredibly enthusiastic and fun to work with.”
{Kathryn White, Business Manager, Attic}

Once the colours and layouts were chosen we then turned our attention to Attic´s supporting material. We needed to understand how the new identity could be implimented across signage, point of sale and promotional pieces. We explored each option to help the client understand how their brand would develop.

The client suggested a flyer to promote the store opening and we suggested alternative methods for a similar cost. We decided to create a ‘collectable promotion’ by designing a series of 4 postcards. The design reflected the style and era of the products Attic had to offer and each postcard carried a unique message about the store. This enabled Attic to not only educate its potential customers, but to also build local brand awareness.

“ All work was completed to promised deadlines AND within the agreed budgets! He was as committed to getting the end product right as we were.”
{Kathryn White, Business Manager, Attic}

The perfect package...

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Why Design was commissioned by London business, The Pure Package to redesign their existing website, provide a content management system (CMS) and devise an online payment solution for their services.

The Pure Package provides a professional meal delivery service where each dish is cooked specifically to your dietary requirements. Previously, customers could only order their meals via the phone and there was strong demand for doing this online.

“Del is great to work with... Intuitive,
really knowledgeable & thoroughly accommodating”
{Gaby Melvin, Operations Manager, The Pure Package.}

Following The Pure Package brand and utilising the photography they provided, we developed a new look and feel for their website. The main consideration was navigation. With the addition of new content managed sections such as news, case studies and the new sign up section it was essential the users could find the information they needed quickly but also that the site ultimately directed them to the sign up section. We introduced a series of ‘hotlinks’ on the right hand side of the page to help drive traffic to specific programmes.

Working closely with Operations Manager, Gaby Melvin, we developed her ideas on the sign up process to create a simple and informative sign up procedure. In addition to the mandatory information required, new customers can view detailed information using roll over pop-ups about specific food types, helping to educate them about their food choices.

“We now have a brilliant website that is crisp, super easy to navigate, informative and offers our clients the ease of registering online… Just what we had wanted.”
{Gaby Melvin, Operations Manager, The Pure Package.}

The sign up process was then integrated with The Pure Packages payment solution provider to create a secure online payment form. Orders are then processed as normal.

One site fits all...

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Why Design was commissioned by Lincolnshire based group REH to develop a bespoke content managed website that could be duplicated across their company portfolio. The companies that would benefit from the system were: Airblast (blast room manufacturers), Polysafe (level crossing manufacturers), Phantom Screens (fly screen reseller) & Workplace (commercial property lettings).

Initially we needed to ascertain the common requirements for each site. Each company would include a number of specific pages such as a home page, contact page or video demonstrations. However, the majority of the site would be content managed, allowing the administrator for each business to update product information, case studies, news, FAQ’s and download menus. They would also be able to edit the navigation allowing them complete control over adding and removing new pages.

Master templates were then designed for the first business. The design was specific to the business' audience following their corporate guidelines. Site templates were built and the bespoke content management system (CMS) was developed. We involved the clients at every stage, particularly throughout the development of the CMS, because a bespoke system allows the client to adjust elements to suit their specific needs.

“Delighted with the new website – the designers listened to what we wanted, resulting in a design that is sharp and easy to navigate. We’ve had more positive customer comments in the first 3 months of being live than we received in 8 years with the previous website!”
{Micheal Austin, Managing Director, Polysafe.}

Using the latest technology allowed us to take the first site and redesign it for the remaining businesses. So whilst each site utilised the same CMS it could still be designed to follow the new design guidlines. The bespoke CMS also allowed us to adapt certain areas specifically for each site. For example, ‘products’ from the manufacturing site became ‘properties’ for the commercial property site yet still followed the same format.

Finally, the bespoke CMS has allowed the group to make various additions to the system after launch, each of which can be easily rolled out across each site. The most recent of these was a page search engine optimisation section allowing the administrator to add and remove individual keywords and descriptions to pages or set up groups and apply them to selected pages.

Style, professionalism and fun in a single identity...

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Why Design was commissioned to design an identity for a new and exciting opticians opening in Peterborough city centre.

Whilst ‘The Oculist’ intended to position itself as a professional opticians and designer eyewear boutique, it aspired to transform a typically mundane purchase into a fun, vibrant and enjoyable experience for its customers.

Gerry Sondh, the managing director and optician was very enthusiastic about his project and so was involved at each creative stage. The identity needed to present a professional image for their business but also needed to work in a retail environment, reflecting their shop´s values of style, professionalism and fun.

We explored a number of options, looking at contemporary typefaces, representations of eye wear and optical illusions. The initial designs were so well received Gerry found it very difficult to settle on one idea. Therefore, we developed a selection of the ideas further, looking at a complete set of stationery, signage and promotional items. This helped Gerry to better understand how the branding translated to a variety of uses, which enabled him to make the final decision.

“It has been an absolute pleasure working with you. All the team at The Oculist are delighted with what you have helped create. We all look forward to working with you in the future.”
{Gerry Sondh, Managing Director, The Oculist.}

The finished job consisted of logo artwork and guidelines, business cards, letterhead digital template. In-store prescription and appointment cards, window graphics and sign, plus a website holding page.

Peterborough ad campaign helps lauch Walk to School Week...

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Why Design was commisioned by Peterborough City Council to create an advertising campaign for Walk to School Week.

Working closely with Lisa Alexander in the Road Safety Department, we sketched initial concepts based on the brief provided.

“...The poster should be bright, fun and targeted at 4-11 year olds and their parents and based on the theme – ‘Walk to School on a Banana’ (children replace the energy used on their journey to/from school with a piece of fruit).”

Each concept provided interest for both the child and the parent, using bold colour, cartoon characters, an interesting headline or ´play´ on a familiar scenario and therefore attracting either audience.

“Del rose to the challenge splendidly, producing a brilliant poster on time and within our budget. We would certainly look to use Why Design again in the future.”
{Lisa Alexander}

The poster was placed around the city centre and helped create awareness for what was a very successful campaign.

Website developed for flower designer...

 
Why Design was commissioned to design and develop a new website for Pollen Designs, a floral design business managed by Rebecca-Louise Wood in Peterborough.

When starting a new business, cost can be an issue and Pollen Designs was no different. To accommodate Rebecca´s budget, Why Design suggested they use one of our pre-built web templates. This meant that the majority of the work was centered around the design rather than development and testing. This enabled Why Design to pay greater attention to the Pollen Designs brand and design a slick, professional site which reflected their existing literature and advertising.

After the initial consultation with Rebecca it was clear the main purpose of the site was to not just to provide potential customers with details of their services but, more importantly, to showcase their work. This meant the site required a number of sections that could grow with the business. We used a familiar left-hand menu navigation allowing sub sections for their flower portfolio and setting a structure in place for future development.

Rebecca also had a selection of photography from weddings and events she had designed for and was unsure how to utilise them. We suggested creating a ‘case studies’ section. Each case study gave a more detailed account of how and why Rebecca´s arrangements were created and was supported with her photography. We encouraged Rebecca to obtain a selection of testimonials from each of her clients featured in her case studies. This can be a strong sales tool, particularly for a business that has a such a personal approach. This has already proved very successful.