Vintage clothing store receives a new look...

 
Why Design was commisioned to design an identity for new a store opening in the historic market town of Stamford, Lincolnshire.

Attic required an identity that reflected their products and passion for all things ‘delicious and lovely’. After discussing how their idea of ‘loveliness’ could be developed and the theory behind their store name, Attic, we presented an array of ideas.

“We needed help and Del provided it in bucket loads. He has been inspirational in creating the visual representation of our original idea.”
{Kathryn White, Business Manager, Attic}

It was decided that 50´s gingham style was perfect for their business. We developed the ideas using various graphics synonomous with that style and design (ie. the feather, flower and leaf), exploring different colour ways and stationery layout.

“We found Del to be incredibly enthusiastic and fun to work with.”
{Kathryn White, Business Manager, Attic}

Once the colours and layouts were chosen we then turned our attention to Attic´s supporting material. We needed to understand how the new identity could be implimented across signage, point of sale and promotional pieces. We explored each option to help the client understand how their brand would develop.

The client suggested a flyer to promote the store opening and we suggested alternative methods for a similar cost. We decided to create a ‘collectable promotion’ by designing a series of 4 postcards. The design reflected the style and era of the products Attic had to offer and each postcard carried a unique message about the store. This enabled Attic to not only educate its potential customers, but to also build local brand awareness.

“ All work was completed to promised deadlines AND within the agreed budgets! He was as committed to getting the end product right as we were.”
{Kathryn White, Business Manager, Attic}

Style, professionalism and fun in a single identity...

 
Why Design was commissioned to design an identity for a new and exciting opticians opening in Peterborough city centre.

Whilst ‘The Oculist’ intended to position itself as a professional opticians and designer eyewear boutique, it aspired to transform a typically mundane purchase into a fun, vibrant and enjoyable experience for its customers.

Gerry Sondh, the managing director and optician was very enthusiastic about his project and so was involved at each creative stage. The identity needed to present a professional image for their business but also needed to work in a retail environment, reflecting their shop´s values of style, professionalism and fun.

We explored a number of options, looking at contemporary typefaces, representations of eye wear and optical illusions. The initial designs were so well received Gerry found it very difficult to settle on one idea. Therefore, we developed a selection of the ideas further, looking at a complete set of stationery, signage and promotional items. This helped Gerry to better understand how the branding translated to a variety of uses, which enabled him to make the final decision.

“It has been an absolute pleasure working with you. All the team at The Oculist are delighted with what you have helped create. We all look forward to working with you in the future.”
{Gerry Sondh, Managing Director, The Oculist.}

The finished job consisted of logo artwork and guidelines, business cards, letterhead digital template. In-store prescription and appointment cards, window graphics and sign, plus a website holding page.

Peterborough ad campaign helps lauch Walk to School Week...

 
Why Design was commisioned by Peterborough City Council to create an advertising campaign for Walk to School Week.

Working closely with Lisa Alexander in the Road Safety Department, we sketched initial concepts based on the brief provided.

"...The poster should be bright, fun and targeted at 4-11 year olds and their parents and based on the theme – ‘Walk to School on a Banana’ (children replace the energy used on their journey to/from school with a piece of fruit)."

Each concept provided interest for both the child and the parent, using bold colour, cartoon characters, an interesting headline or ´play´ on a familiar scenario and therefore attracting either audience.

"Del rose to the challenge splendidly, producing a brilliant poster on time and within our budget. We would certainly look to use Why Design again in the future."
{Lisa Alexander}

The poster was placed around the city centre and helped create awareness for what was a very successful campaign.

Website developed for flower designer...

 
Why Design was commissioned to design and develop a new website for Pollen Designs, a floral design business managed by Rebecca-Louise Wood in Peterborough.

When starting a new business, cost can be an issue and Pollen Designs was no different. To accommodate Rebecca´s budget, Why Design suggested they use one of our pre-built web templates. This meant that the majority of the work was centered around the design rather than development and testing. This enabled Why Design to pay greater attention to the Pollen Designs brand and design a slick, professional site which reflected their existing literature and advertising.

After the initial consultation with Rebecca it was clear the main purpose of the site was to not just to provide potential customers with details of their services but, more importantly, to showcase their work. This meant the site required a number of sections that could grow with the business. We used a familiar left-hand menu navigation allowing sub sections for their flower portfolio and setting a structure in place for future development.

Rebecca also had a selection of photography from weddings and events she had designed for and was unsure how to utilise them. We suggested creating a ‘case studies’ section. Each case study gave a more detailed account of how and why Rebecca´s arrangements were created and was supported with her photography. We encouraged Rebecca to obtain a selection of testimonials from each of her clients featured in her case studies. This can be a strong sales tool, particularly for a business that has a such a personal approach. This has already proved very successful.