- Why design?
- Print design
- Web & digital design
Why design...
Established by Del Cruft, Why Design is a graphic design agency based in Stamford, Lincolnshire. Del has 10 years experience within the design industry having worked across the UK including agencies in London and Manchester.
We realise that when we design, we actually question.

This does not necessarily mean pushing the boundries creatively, that´s the fun part. It´s about understanding your requirements and questioning what´s right for you. We´ll be happy to explain why a new brochure may be more effective than an ad campaign or why an HTML email will utilise your customer database better than a direct mailing. Let the benefit of our experience help you make an informed decision.
Our priority is to make sure your business benefits fully from our design work and that working with us is a fun and enjoyable experience.
You will always deal directly with a designer.

It´s important to build a good relationship between client and designer. Whether it´s a product brochure, a new identity or website, experience shows that dealing directly with a designer always proves to be the most efficient and cost effective way of providing our design service.
Print design...
Why Design is experienced in providing a comprehensive print design service for the following. This includes design, artwork, photography and print.
• Corporate identity and stationery
• Advertising creative
• Brochures, catalogues, magazines and
newsletters
• Point-of-sale, posters and exhibition
graphics
• Direct mail, leaflets, flyers and
promotional material
• Menus and Invitations
• Book and CD covers
• Packaging
• Wayfinding
• Vehicle livery
Take a look at a selection of our work on our website and if you wish to discuss your own requirements please contact us on 01780 755560 or complete our contact form.
Email us...
Why Design offers a complete web design service covering design and consultation, development and programming. Whether you need a micro site, small business site, e-commerce site or a simple HTML email, we can meet your requirements.
Web design is more than just aesthetics.

A well designed site not only looks good but is also intuitive because the sites information should be accessed quickly and easily. This can be achieved with carefully planning a site map, structuring your content correctly, designing a navigation system that is user-friendly and developing a layout that aids usability.
Building to web standards ensures your site ´just works´.

Why Design uses the latest technologies, developing pages based on W3C
web standards
to
ensure browser compatibility. This is a very important part of web development
and is essential in ensuring that your site works and looks it´s
best on the most popular platforms and browsers. ![]()
In short, Why Design makes every effort to ensure that you not only have a fantastic looking website, but also a site which functions correctly on as many computers (world wide) as possible.
If you´re put off by large print runs, try a digital template.

Asking Why Design to design you a digital template can prove a cost effective alternative to large print runs. Rather than pay again and again for your letterheads to be printed why not pay a one off fee for a Microsoft Word template. This will be designed to stay consistent with your branding and can be printed on your office or home printer.
Alternatively, you may like to have a professional newsletter and don´t want to pay monthly design agency fees to type set it. Again, Why Design can design and provide a template in Microsoft Word allowing you to update your content every month and print it on your office printer. We will also be more than happy to provide a style guide for you to ensure that your layout stays as professional and consistent as the original design.