Project type: Graphic design /
Catalogue design
Location: Peterborough, Cambridgesire

Commissioned by Peterborough Business Ideal Shopping Direct Plc, home of the Ideal World Shopping Channel, Why Design was asked to produce a new direct mail catalogue design.

Part of their marketing strategy is to promote many of the products they sell on TV via a catalogue sent out to 400,000 homes across the UK. Whilst the new design was required to be fresh, vibrant and exciting it also needed to remain functional and easy to read. Further more, the catalogue was funded purely by the manufactures of the products featured inside and therefore the catalogue design had to be flexible enough to cater for any individual requirements they may have.

Three designs were presented to the marketing team covering alternative layouts, different covers and various colour ways (1, 2, 3). After much deliberation and a few changes a final design was agreed (4).

Working closely with the marketing team we helped organise the flat plan, collate content and based on our experience, provided advice on how best to manage the production process. We also provided any retouching or Photoshop work required to get the maximum result from the images provided.

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Take a closer look

Ideal Shopping Direct: Direct mail catalogue

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Next steps...

• View examples of our catalogue design.
• View examples of our brochure design.
• View our brochure design tariff.
• Read more about our professional graphic
  design service.

• Please call our Peterborough design studio on 01778 560788. We are always happy to answer any queries you may have and offer advice where necessary.

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