Cookie Information

We use Google Analytics cookies in order to provide meaningful reports about our site visitors so we may continue to improve our website. Cookies are also used to maintain site members' logged in status. None of these cookies collect personal data about our website visitors.

Branding: Brand building

Project type: Graphic design / branding / Marketing & promotional design
Location: Peterborough, Cambridgesire


Why design was commissioned by MCE Services to design the branding for their new Cost management software.


The software was designed to help building project managers and self-builders manage their project costs from estimation to completion. The software was to be called 'Hornbeam' and needed to reflect that this was a tree.


"We have always been excited (and never disappointed) by the professional branding and graphic design produced by Why Design.

Lorna Edmonds, Hornbeam Sales and Marketing Director


A variety of logo designs were presented not only answering the brief but also providing something different to think about (1, 2, 3). The chosen design was explored in a variety of colour ways and we began to look at how the logo would work across other brand communication applicable to the product such as CD packaging, Installation CD graphics and the loading 'splash screen' (4). This gave the client the chance to develop an informed decision when choosing the final design and colour way.


Del can create amazing ideas from nothing, and continuously offers support and motivation. We, at Hornbeam, can't do without him, and we look forward to a longstanding relationship with Why Design".

Lorna Edmonds, Hornbeam Sales and Marketing Director

A brand guidelines manual was created (5) with the logo design provided in a variety of formats to cover print, web and in-house usage.


Hornbeam was launched at the Home Building and Renovation show and Why Design was asked to implement the Hornbeam branding across their exhibition graphics (6), promotional leaflet (7) and poster. Using our experience in marketing & promotional design we provided assistance to their copy writing, image usage and print buying to create a successful launch.



T: 01778 560788.
E: Email Del Cruft.


If you'd like to read more...

View examples of our logo design.
View examples of our branding projects.
View our branding prices.
Read more about our graphic design service.