Fancy dressing

Project type: Graphic design / branding
Location: Stamford, Lincolnshire

Why Design was commissioned by Lincolnshire based venue dressing company, Dilly & Taylor, to design their new identity.

The majority of the client's work would be venue dressing for weddings and Dilly & Taylor felt that their new identity should reflect this. Therefore, the key element of the brief was to develop a brand that would appeal to young brides, was clean and modern yet retained a classical feel. Working closely with lead stylist, Jennifer Taylor, it was important to understand her preferences as a designer herself and how best to incorporate those into their new brand.

A variety of ideas were presented and the merits of each discussed. However, it was clear from the outset that she loved the use of a ribbon to create the ‘&’ in their logotype and we simply needed to experiment with different colour-ways.

We then developed the identity across their stationery including an introductory package for new customers. Jennifer wanted to be able to send samples, tariffs and an overview of the company in a small folder, however the information needed to be interchangeable as not all customers required the same details.

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As cost was an issue, we suggested designing a DL folder (made from a single sheet of A4), folded and tied with a ribbon. Jennifer could then print 1/3 A4 sheets on her desktop printer from a template designed by Why Design and insert them along with a tariff, samples and photos. This proved to a be a successful and cost effective solution enabling Dilly & Taylor to provide their clients with a bespoke information pack.

View the completed design

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