How to write content to improve your rankings in Google

The main purpose of a Linksites™ website package is to give you complete control. This means providing you with the necessary skills to improve your rankings in Google too. Sure, there are specialist techniques out there to get you to number 1 but you'll be surprised how much you can achieve by yourself.


Search engine optimisation (SEO) is the process in which your website is edited to improve its rankings in search engines, such as Google. Our experience means we believe that much of the SEO can be done by you, the customer, simply as part of writing your copy.


SEO is all about 'relevant content'. Simply put, is the content in your website relevant to the search term a potential customer has entered into Google? For example, if a customer searches for 'website package' in Google, the more times the phrase 'website package' appears in your website the more relevant your website is to the search term and so Google will rank it higher.


It's as simple as that!


However, there are a number of rules you need to follow when ensuring your content is relevant:


  • Determine what your 'keywords' are. Keywords are the search terms users will enter into Google to find your website. Keywords are not necessarily one word, more a search term. Therefore 'cheap website' is considered one search term.
  • Create a list of one to ten with the most relevant at the top. Write the copy for your website. Ignore keywords or relevance, just write as you would if it was for a brochure or marketing material.
  • Now edit your copy and include as many of your keywords as possible. If you have a small site concentrate on your top five keywords. Keywords should feature more prominantly in the following areas: links, navigation, page headings, sub-headings and your opening paragraph. When you upload images to your Linksites™ image gallery, name them with keywords as the image name is also read by Google.

You'll also notice that at the bottom of every page you create in your Linksites™ website there are a number of boxes for 'Meta Information'. This is divided into three catagories:


Title
This is the title of your page - the piece of text that is displayed at the top of your browser window. We recommend you leave this blank. The Linksites™ website package by default uses your page heading for this, as this is proven to aid rankings


Description
This is the piece of text that is displayed in Google search results, giving the user a brief idea of what your site is about. We recommend you copy and paste the opening paragraph from that page and use it as your description. Remember that your opening paragraph should be heavily keyworded.


Keywords
Here you need to list all the keywords that are featured in the content of your page. When Google examines your site it plays a game of 'Snap'. It looks at the keywords you have listed and then sees how many times it can find them within your page. The more matches, the more relevant to the search it ranks your page as.


The next part of SEO is covered by the coding of our Linksites™ website package. We've spent years experimenting with different techniques to make the most of the content you write. We employ a number of industry techniques to increase the number of keywords throughout the website so even though the user doesn't see them, Google does, again making your site more relevant to its searches.


NB. It's important to realise that your website typically doesn't reach it's full potential in Google until after approximately 3 months. Only then do you have a good indication of how your current keywording is performing.


NB. We don't guarantee any rankings. Even though this is a proven technique your website's performance will depend entirely on the competition for the keywords your website is optimised with. For example, larger sites with more relevant content will rank higher, as will sites that use their keywords in their domain name.


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