Did you know... that how you intend to distribute the leaflet should determine the format?
For example, if the leaflet is to be used on a counter top, then and 1/3 A4 (known as DL) 6 page leaflet design fits perfectly. However, if you want to distribute your leaflets as an insert in a magazine, then A5 double sided works better because it sits more comfortably within the pages of the magazine and is thin enough not to distrupt the sorting and packing automation of the magazine.
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