Did you know... that headlines get noticed?
Decades of newspaper reading have taught us to look for headlines. We look for them to get an idea of what to read. We scan the subheads to pick up on the key points. Powerful, punchy headlines get noticed and read. You should also make your lead article interesting. This is critical. If the main article is dull you can, you've lost the readers attention and you won't get it back!
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