Why Design?

Established by Del Cruft in 2004, Why Design is a professional graphic design and web design agency near Peterborough and Stamford. Del has 13 years experience within the design industry, having worked across the UK including agencies in London and Manchester.


We realise that when we design,
we actually question


This does not just mean pushing the boundries
creatively, that's the fun part. It's about understanding
your requirements and questioning what's right for you. We'll be happy to explain why a new brochure may be more effective than an ad campaign or how best to utilise the customer database you have collated. Let the benefit of our experience help you make an informed decision.


Our priority is to make sure your business benefits fully from our design work and that working with us is a fun and enjoyable experience.


You will always deal directly with
a graphic designer


It's important to build a good relationship between client and designer. Whether it's a product brochure, a new identity or website, experience shows that dealing directly with a designer always proves to be the most efficient and cost effective way of providing what you need.


Consider us part of your team,
not just 'another design agency'


We're never more than a phone call away and many of our clients consider us part of their team. We all know that the best way to sell a product is to know the product, which is why we're always happy to help, offer advice and get involved with your business.

View examples of our professional
graphic design:



View examples of our professional
web design:



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Next steps...


For more information
To discuss your project
  • Please call our Peterborough design studio on 01778 560788. We are always happy to answer any queries you may have and offer advice where necessary.
To ask a question
  • If you prefer to keep it simple, please complete our contact form.