Brand design causes a ripple effect
Marketing consultant, Anna was looking for a new brand design that reflect her bright, positive approach to marketing and the ‘ripple effect’ theory in marketing.
Most of us have heard the question about whether a butterfly flapping its wings in one part of the world would trigger a hurricane in another part of the world. Well, this is essentially the ‘ripple effect’ and represents the idea that what happens in one place at one time can have effects on another place at a later time. Marketeers often use that same theory when generating buzz about products and services as a method of marketing.
A stylised ripple graphic with a bright and creative colour palette was used to represent her new Anna’s new marketing consultancy. The brand design was applied to business cards and compliment slips, and we created a Microsoft Word template for her letterheads so they could be printed in-house.