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Sportsbikeshop

Creative agency helps maintain pole position

We’re proud to say that, since 2012, we have been the creative agency responsible for Sportsbikeshop’s most memorable ad campaigns. Whether it’s been art directing naked bikers on Skegness beach on a cold and windy February morning, asking a member of staff to dress in full leathers and then sit in a sauna, or filming the Sportsbikeshop team line dancing for an online campaign, we’ve had enormous fun developing ad creative and original campaigns for the UK’s No.1 online destination for motorcycle clothing & accessories.

Our work ranges from creative print campaigns to marketing materials, from weekly email campaigns to online advertising, plus, our personal favourite the April Fools! Here we feature three of our best. Each campaign was launched via social media and email directing customers to a ‘real’ product page complete with description and ‘product shots’. In fact, the Lego head helmet was so successful, customers actually tried to place orders and The RST Heroes Collection, featuring 1 piece motorcycle suits as superhero replicas, was so convincing we had to explain to Warner Brothers that it wasn’t a new DC Comics product and simply a mock-up!

ClientSportsbikeshop
BusinessUK’s No.1 online destination for motorcycle clothing & accessories
LocationKirton, Lincolnshire
Project typeCreative ad campaigns across a range of media
Materials producedMagazine ads
Email campaigns
Website banners
In-store point of sale
Marketing materials
Services providedCreative / idea generation
Photography art direction
Design & artwork

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