FT Electrical

Logo design sparks new interest

FT Electrical were looking to grow their domestic and commercial electrical business and required a new logo design and company branding to help take them to the next level. The only stipulation was we needed to retain their black and peach colour palette.

We presented three concepts, each with a different focus (A). The first explored hiding the ‘FT’ within a circuit board the second looked at using electrical symbols to represent the ‘FT’ and the third developed the idea of creating the ‘FT’ by combining positive and negative symbols. All were very well received and yet the client felt each needed refinement before they could make a decision (B). This is a common request and an important part of the design process which we’re more than happy to accommodate.

It was agreed that the positive and negative symbol was the most engaging concept, so we then developed this further (C) before art working the final logo design, stationery, branded workwear and vehicle livery.

ClientFT Electrical
BusinessCommercial & Domestic Electricians
LocationKing’s Cliffe, Peterborough
Project typeBranding
Materials producedLogo artwork
Business cards
Letterhead & stationery
Branded clothing
Vehicle livery

The logo design process…

A. Design ideas
B. Design development Stage 1
C. Design development Stage 2